Kyle Palmer wrote the article for an audience of middle class to wealthy adults as can be inferred by the location the article takes place which is in a brekfast club in L.A. . From this audience, it can be assumed that Palmer was wishing to bring the war to an early end by getting people with money and influence to begin protesting the war in Japan. The artlcle written by Palmer, speaks mostly of how difficult the fighting will be, and also addresses the amount of death that he feels will come about as a result of the war a sum of between 500,000 to 1,000,000 deaths, which would give the impression that he wanted to ceate a sense of fear in the audience, and make them want to side with his approach and ideas. In the article, Palmer doesn't seem to think that the Japaneese are going to surrender soon, which would be a reason for him to try and move Americans to protest the war so they could withdraw sooner. While this article seems to focus on large numbers of deaths, another similar article expects around 3,600,000 which is about 4x the amount that Palmer anticipates.
This Article contributes to our understanding of the atomic bomb by showing how much damage was thought needed to end the war, and how much damage they expected the bomb to do.